Media rights for the HBL PSL experience ARY is Highest

 Media rights for the HBL PSL experience Very High

Lahore, January 10, 2024: The HBL Pakistan Super League marked another milestone on Tuesday as the live-streaming and broadcast rights experienced a remarkable surge of 113% and 45% for the 2024 and 2025 editions, respectively.

ARY Communications (Pvt) Limited (ARY) emerged as the highest bidder through a transparent public tender process to secure the broadcasting rights for HBL Pakistan Super League 2024 and 2025 in Pakistan, witnessing a substantial 45% increase in value compared to the previous two years.

The allocation of PSL TV Broadcast media rights for 2024-2025 in the Pakistan region followed a public, transparent, and merit-based tender process. Bids were submitted by Independent Media Corporation Pvt. Ltd (IMC – the parent company of GEO Entertainment Television Pvt Ltd), ARY Communications (Pvt) Limited (ARY), Pakistan Television Corporation Limited (PTVC), and Tower Sports (Ten Sports).

Simultaneously, Walee Technologies secured the live-streaming rights for HBL Pakistan Super League 2024 and 2025 by submitting the highest bid, reflecting an impressive 113% increase from the previous two years.

The Pakistan Cricket Board (PCB) received bids from five parties, including Consortium of ARY Communications (ARY, Myco, Daraz, and Tamasha), Walee Technologies, TransGroup FZE, Independent Media Corporation Pvt. Ltd (IMC – the parent company of GEO Entertainment Television Pvt Ltd), and Tower Sports (Ten Sports).

The PCB Bid Committee has endorsed the highest bids from ARY and Walee Technologies, recommending them to the competent authority for approval.

Zaka Ashraf, Chairman PCB Management Committee, expressed his congratulations, stating, “I want to congratulate ARY, Walee Technologies, the Pakistan Cricket Board, its management committee, and the franchises on this historic moment. HBL PSL is a huge brand, and it has a massive fan following."

Salman Iqbal, Founder and CEO of ARY Digital, shared his delight, saying, "I am delighted that ARY has once again come out as the highest financial bidder for HBL Pakistan Super League, and that fans will be able to watch HBL PSL again on A Sports for the next two seasons."

Ahsan Tahir, CEO and co-founder of Walee Technologies, expressed their honor in winning the bid and their commitment to elevating the HBL PSL digital experience. "We are in a position to make an investment of this magnitude because patriotic data-literate advertisers recognize that we are the only platform with the highest trust media touchpoints that attract Gen Z and Gen Alpha customer segments," Tahir added.